So, you think Social Media is just a fad that won’t catch on? You don’t believe Customer service is the new marketing?
First, go read this by yours truly.
Now, check out this commercial from Discount Tire. They are using both in their marketing campaign. Make sure you watch from the beginning, you might see someone you recognize…
It’s catching on. More brands are embracing the simplicity of the message: Take care of your Customer and they will take care of you!
Customers want to share their experiences with your Brand. You can’t control that. What you can can control is what they are sharing.
Have you made an advocate or an adversary based on your level of Customer service?